What We Do.
We create ROI-driven campaigns that bring together insight, creativity, communications, and media planning to connect brands with the right audiences and deliver measurable growth.
Our Commitment
We commit to understanding every campaign before we create or place it: the brand, the audience, the market, and the result it needs to achieve. By bringing strategy, creativity, media, and execution together, we keep the work focused, relevant, and accountable.
“The media team of Publicis Armenia has been able to negotiate good conditions with the sales, house to improve our buying conditions.”
NUNE STEPANYAN
Marketing Director, Pepsi
“As a result of very effective, targeted, professional, quick and flexible cooperation between the Publicis Armenia and the Ministry of Justice more than 2500 applications have been received for about 770 vacant positions and vast part of the applicants were aware of the reforms from the joint campaign implemented during the last four months.”
Kristinne Grigoryan
Deputy Minister, Ministry of Justice RA
“Their readiness to work in tight deadlines and adjust to the demand of the market stood out to us.”
Elene Kokhreidze
Marketing Manager, Visa
Getting Results
We approach every campaign individually — planning, negotiating, and optimising around the client’s objectives, budget, and audience. This helps us deliver stronger media value, better use of investment, and more accountable campaign results.
How we do it.
We create ROI-driven campaigns that bring together insight, creativity, communications, and media planning to connect brands with the right audiences and deliver measurable growth.
So how do we achieve results?
01
Market & Audience Intelligence
02
Strategic
Direction
03
Creative
Development
04
Media Planning
& Activation
05
Dynamic ROI
Optimisation
We approach every campaign individually — planning, negotiating, and optimising around the client’s objectives, budget, and audience. This helps us deliver stronger media value, better use of investment, and more accountable campaign results.
Proprietary Tools, Powered by Hepta Armenia
Hepta Armenia provides access to proprietary and exclusive partner-powered tools that combine media intelligence, strategic planning, and creative insight. These solutions help brands make smarter marketing decisions — from budget allocation and reach optimisation to frequency planning, outcome forecasting, and creative performance management.
Hepta
Media Pulse 2026™
local media expertise, audience research, & data-driven planning
Hepta
Frequency Planner
Optimal frequency curve
planning
Hepta
Reach Optimizer
Cross-channel reach duplication modeling
NPC Tracker by IMR
Custumer loyalty & recommendation measurement
Brand Health index by IMR
Brand awareness, perception & value tracking