TV & OOH campaigns
built for visibility.
TV Advertising in Armenia
Armenian adults watch TV weekly, while the TV screen itself is becoming more hybrid, with YouTube-on-TV now part of viewing behaviour.
At Hepta Armenia, we help brands define the right role for TV within the wider campaign journey — from national awareness and product launches to trust-building, campaign reinforcement, and targeted visibility around relevant content.
Our role is not just to buy airtime. We combine audience intelligence, channel knowledge, content context, time-band planning, and media strategy to help brands use television efficiently — reaching the right people, in the right moment, with a message built to be remembered.
Media Pulse 2026 helps us plan TV by audience behaviour, not assumptions — showing where weekly TV reach, YouTube-on-TV, and screen roles differ by age.
34%
30%
16–24
37%
27%
25–35
51%
33%
36–45
57%
24%
46–55
74%
24%
56–65
84%
22%
66+
16-64
34%
weekly linear TV
30%
use YouTube via TV set
Weekly linear television and YouTube-on-TV are almost level for this group. Plan the television set as a mixed linear-and-connected screen, with a mobile continuation built into every exposure.
weekly linear TV
Youtube via TV set all respondents
Hepta Armenia brings one of the country’s strongest TV media practices, with Publicis Armenia ranked No. 1 in Armenia in RECMA’s 2019 TV/media agency evaluation.
We plan and manage TV campaigns with a full media-service approach — from channel selection, programme placement, time-band planning, GRP planning, frequency control, and affinity analysis to buying coordination, competitor monitoring, placement tracking, and post-campaign evaluation.
This approach helps brands balance reach, frequency, audience fit, cost efficiency, and competitive pressure. The goal is to make TV investment more accountable — ensuring every placement has a clear role in the media plan and contributes to measurable campaign impact.
Broadcast & Cable TV.
Broadcast and cable TV remain especially important for audiences where trust, repetition, and familiarity matter. Weekly viewing grows significantly with age, from 34% among 16–24s to 84% among people aged 66+, showing where traditional TV can still play a strong strategic role.
Its strength is not only reach. TV places brands inside familiar local content environments — news, entertainment, interviews, films, cultural programming, and high-attention viewing moments.
At Hepta Armenia, we plan TV around audience roles, not generic averages: where TV should create salience, which content environments matter, and how exposure connects to the next step across search, social, messaging, store visits, calls, or brand recall.
Sponsorship &
Product Placement.
Sponsorship and product placement help brands become part of the content people already watch, recognise, and trust. This makes TV valuable not only as an advertising break, but as a familiar content environment where brand presence can feel more natural.
From selected segments and branded integrations to product placement, expert appearances, and channel partnerships, we help brands find media opportunities that feel relevant rather than forced.
High-impact OOH
for real-world reach.
In Armenia, outdoor advertising is becoming more dynamic, with LED screens, city scrollers, and high-visibility urban formats giving brands presence across the daily movement of their audience.
At Hepta Armenia, we plan OOH around where people move, where attention is strongest, and which formats best support the campaign objective.
Each placement has a clear role — building awareness, reinforcing the message, supporting launch visibility, or driving traffic.
From dynamic OOH to premium city locations, we help brands stay visible, relevant, and connected to the wider campaign.
We estimate OTS
to plan with more clarity
We use audience estimation methods based on location, pedestrian and traffic flow, screen visibility, campaign duration, and time-of-day patterns to evaluate the expected OTS of each placement.
This helps brands compare locations, understand the role of each screen or city scroller, and plan outdoor campaigns with better visibility logic and stronger impact.
PASSERBY COUNT
Estimate the number of people who pass the location.
OTS ESTIMATION
Estimate how many people have the opportunity to see your ad.
LOCATION COMPARISON
Compare placements to choose the most effective options.
TIME-BAND EXPOSURE
Understand how exposure varies throughout the day.
Better data. Better decisions. Better impact.
We turn location and movement insights into smarter OOH planning.
Samsung Neo QLEd 8K:
Our ongoing work with DuckDuckGo
resulted in the app increasing from #45 to the top 10 in the App Store with a 133% increase in awareness
Pepsi
Our latest TV campaign with Indeed Flex
delivered the strongest results yet, reducing the cost per install by 54% & cost per user by 64%.
