Different & Equal

Client:

Kinder

Services:

Creative Concept

Design Concept

Social Media Management

Digital Strategy

Media Planning

Project discription:

In 2020, sorting bins were installed in several districts of Yerevan for the first time. Yerevan Municipality announced the start of waste sorting in the city.

The project ensured maximum public exposure through coordinated use of TV, radio, print, and digital media, introducing the new system to the city through clear, highly visible messaging.

Our work covered campaign strategy and mechanics development, limited-edition packaging design, and a dedicated landing page supporting the raffle and participation flow.