VISA & APPLE PAY LAUNCH IN ARMENIA
Client:
Visa
Services:
Creative Campaign
TVC Production
Art Direction
Digital Strategy
A nationwide communication rollout.
Apple Pay’s launch marked a major shift in the country’s payment landscape and required immediate, universal recognition.
The launch was translated into total visibility: digital-first communication, takeover of Armenia’s major OOH surfaces and bridges, A-list celebrities and influencers driving reach, and dozens of merchant spaces transformed into Apple Pay launch environments through BTL and ambient marketing — all in partnership with Visa.
