RafFaello nationwide campaign

RafFaello

Client:

Visa

Services:

Creative Campaign

Celebrity Partnerships

Public Event Production

360° Digital Campaign

Environmental Branding

BTL Activations

Photo Production

Art Direction

Cross-Channel Media

360° Digital Campaign

Media Strategy & Planning

Project discription:

Raffaello’s nationwide “Armenia in Love” campaign for Women’s Month.

The campaign was brought to life through top-tier celebrity Nerses Avetisyan involvement, custom merchandise production

and a series of BTL activations including a public exhibition that extended the campaign into a physical cultural moment

Our work covered campaign strategy and mechanics development, limited-edition packaging design, and a dedicated landing page supporting the raffle and participation flow. 

Our work covered campaign strategy and mechanics development, limited-edition packaging design, and a dedicated landing page supporting the raffle and participation flow.

TV integration:

In parallel, we delivered a special TV integration and ensured broad national exposure through coordinated use of all major media channels, turning the campaign into one of the most visible and emotionally resonant brand moments of the period.